Your website is not an online brochure. It is either a sales enabler or a sales saboteur.
B2B Website Sales are more than just a pretty face with some content. Your website should be an integral part of your sales strategy, working to attract and convert potential customers into paying clients. So if you want your B2B website to truly increase sales, here are the 10 must-haves that you need to incorporate:
1. Clear Value Proposition
Your value proposition is what makes your business unique and why potential customers should choose you over your competitors. Make sure it is clearly stated on your website so visitors know exactly what sets you apart.
2. User-Friendly Navigation
A complicated and confusing navigation will only frustrate potential customers and cause them to leave your site. Make sure your navigation is simple, intuitive and easy to use.
3. Responsive Design
With more and more people using mobile devices to browse the internet, it’s essential that your website is optimized for all screen sizes. A responsive design ensures that your site looks great and functions properly on any device.
WHICH IS YOURS?
Watch the webinar recording below where Dacia teaches you how to transform your website to:
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- Position you as the dominant player
- Drive leads to your sales team
- Fast forward and support the sales conversation
- Nurture prospects
- Accelerate your growth!
Get our Website Workbook and plan how to make your website a sales enabler:
Interested in FREE advice that will help you propel your sales? Contact us today!
