Skip to main content

BLENDER

Fractional Chief Marketing Officer Services

Better Revenue | Brand Reputation | Business Resilience

Our fractional CMOs help you build a strong marketing strategy and execute for REAL results. In our world, a marketing plan must be tied to ROI for your business. Positioning. Scaled Growth. Talent Attraction. Valuation. Profit. We aren’t afraid to have the revenue impact conversation. In fact, we insist on it.

WHAT YOU GET

At The Marketing Blender, we help organizations start growing revenue faster and stop wasting money on marketing that doesn’t work. Whether you need fractional CMO services to create a strategic marketing plan, ongoing fractional CMO leadership, or outstanding execution of your branding, messaging, and digital marketing, you’ll finally get the marketing support that drives results.

OUR PROCESS

How Our Process Works

Develop and document your strategy, decision-making criteria, and marketing plan.

01

Launch and scale aggressive progress via your Execution Roadmap

02

Track, Improve, Win.

03

Our fractional CMO Specialties at The Marketing Blender

  • Growth Strategy
  • Sales Process Optimization
  • Positioning
  • Messaging
  • Return on investment
  • Increasing Valuation & Exit Planning
  • Revenue Strategy
  • Demand Generation
  • Lead Generation
  • Merger and Acquisition
  • Talent Branding and Attraction
  • Customer Experience and Retention
  • Internal Communications
  • Market Expansion
  • Go-to-Market Plans and Launches
  • Team Develoment and Hiring

Industries We Serve

Our CMO team works with business-to-business companies in both the small and mid-markets. Industrial, manufacturing, technology, construction, and professional services are all industries where we’ve made a mark helping clients bring in billions in revenue over the past 10 years.

  • Private Equity

  • Technology

  • Manufacturing

  • Saas

  • Professional Services

  • Financial Services

  • Education

  • Industrial

  • Healthcare

  • B2B2C

  • Distributor & Channel Partner Marketing

FRACTIONAL CMO

What Is a Fractional Chief Marketing Officer?

A fractional Chief Marketing Officer is an experienced marketing executive with a proven track record for growing companies, but doesn’t require the overhead of a full-time CMO salary and benefits package.

For a fraction of the cost, a fractional CMO gives your business access to top level expertise without the fixed cost of an annual six figure salary. It’s a scalable marketing leadership that is right-sized for your budget and business stage.

How is a fractional CMO different than a traditional marketing agency?

A fractional CMO is a marketing strategist who provides strategic guidance and tactical execution as needed or part-time. This stands in contrast to a traditional marketing agency, which typically requires a long-term commitment and may offer more comprehensive services such as website design, graphic design, and public relations.

When should your company look for a fractional CMO?

A fractional CMO is a great option for companies that need experienced marketing guidance without the full-time commitment or cost. If your company has limited resources, hiring a fractional CMO on an as-needed basis can be beneficial because it gives you access to the right expertise and advice at an affordable rate.

How much does a fractional CMO cost?

The cost of a fractional Chief Marketing Officer (CMO) can vary greatly depending on the size and scope of the project. Generally, however, rates range from $75 to $275 per hour for a mid-level fractional CMO. For larger engagements or more specialized roles, you may find that some firms charge higher rates.

What does a fractional CMO do?

A fractional CMO, also known as a virtual or part-time CMO, is an experienced marketing executive who provides strategic and tactical brand leadership on an interim basis. A fractional CMO will help you create a strategy for short-term success while keeping your long-term goals in mind.

RIGHT FOR YOU?

Benefits of Working With an Outsourced CMO

A part-time CMO can be the right fit if your organization needs more than mid-level guidance to reach the next stage of growth.

  • Always Revenue/Impact Focused
  • No Lengthy Recruiting Time
  • More Affordable Than a Full-Time CMO
  • Manages All Marketing Resources
  • Mentors Existing Marketing Team
  • Oversees Budget & Spend for ROI
  • Builds Strategy & Tracks Outcomes
  • Drives Execution for Results

LET’S TALK

Considering a Marketing Agency or a CMO Engagement?

Executive-level marketing leadership focuses on total impact instead of just a specific project or campaign. Regardles of who is executing, our CMOs ensure clients get results not just tactics. Some clients have in-house talent, some work with other agencies and freelancers, and for many we act as their complete marketing team; we ensure each client has expert oversight to drive success. If you already have a marketing leader in-house, a fractional CMO can expand capacity, facilitate strategic planning and alignment workshops, or take on special projects with proactive integrity

Talk to Blender about Engaging a CMO

Our Fractional CMOs have deep experience across multiple B2B industries, and we collaborate across our team to ensure EVERY client gets the best results possible.

Close Menu