Making progress with marketing shouldn’t take forever. With an experienced outsourced CMO, the first 90 days on the job should prove their worth to your organization. Anyone you bring in at the executive level of your organization should be focused on making an impact in the first 90 days. This is especially true for a Chief Marketing Officer since they shoulder a great deal of responsibility for the health and growth of your revenue, reputation, and resilience. In these initial months, a fractional CMO must hit the ground running, swiftly adapt to your company’s culture, identify key marketing challenges and opportunities, and forge strong relationships with stakeholders.
Here’s a roadmap of what a typical Outsourced CMO should accomplish in their first 90 days:
Days 1-30: Assess & Understand
Deep Dive into the Business: Grasp the company’s vision, mission, and core values. Engage with leadership and key stakeholders early to align with business objectives, marketing needs, and expectations. Assess existing marketing assets, strategies, and data.
Conduct a Market Analysis: Conduct a detailed review of the market landscape, customer segments, competitors, and industry trends. Analyze competitor strategies and identify opportunities for differentiation.
Audit Existing Marketing: Evaluate the effectiveness of current marketing channels. Identify underperforming areas and potential opportunities for optimization. Review marketing tools and tech stack to assess their efficiency.
Gather Customer Insights: Review customer feedback and analyze the customer journey. Gain an understanding of customer personas, pain points, and buying behavior.
Days 31-60: Plan & Validate
Define Marketing Objectives: Align marketing objectives with overall business goals and establish measurable KPIs to track progress, such as lead generation, brand awareness, customer acquisition.
Harness Short-Term Wins: Identify quick-win opportunities (Tips: Start with low-hanging fruit in SEO, paid media optimizations, or customer upsell campaigns) to show immediate value.
Develop a Strategic Marketing Plan: Make an action plan or roadmap for the next 6-12 months. Outline key campaigns, initiatives, and timelines, including budget and resource allocation.
Collaborate Across Teams: Assess the marketing team (internal and/or external). Ensure clear communication, roles, and responsibilities within the team. Foster cross-departmental collaboration with sales, product, and customer success teams.
Days 61-90: Execute & Optimize
Launch Key Initiatives: Roll out key marketing campaigns based on the strategic plan. Begin implementing any necessary changes in messaging, branding, or channel strategy.
Track Performance Data: Set up performance tracking for all campaigns. Regularly review KPIs and adjust strategies based on data.
Refine & Optimize: Use insights from early campaign data to tweak strategies and tactics. Continue to fine-tune marketing efforts to improve ROI..
Present to Leadership: At the end of 90 days, present key accomplishments, data insights, and recommendations for the future. Highlight both short-term wins and the longer-term strategy for continued growth.
The Blender Way: The First 90 Days with Your Blender Outsourced CMO
Here at The Marketing Blender, we are very strategic in how we approach the first 90 days. Our goal is to get quick wins and start delivering ROI as fast as possible by putting fundamentals first. Our framework consists of a thorough investigation into your business model and buyer personas – that’s how we are able to pinpoint worthwhile opportunities and position you for success in the market. We’ve also established a unique set of deliverables that keep your marketing universal across all channels and implements a data-driven approach to determine your return on investment. See an outline of our process below:
Deep Dive Discovery Workshops
- Revenue Strategy
- Buyer Personas and Targeting
- Brand Truth Differentiation + Positioning
- Sales Mapping
- Messaging Choreography
Tangible Deliverables
- Brand Message Playbook
- Strategic Marketing Plan
- Quarterly Execution Roadmap
- Revenue/Impact Scorecard/Reporting
Within the first 90 days, we are already well into marketing execution to deliver quick wins. That’s what you should expect from our outsourced CMO.
Case Study: More Info if You Choose to Hire an Outsourced CMO
Here’s one example of our work with B2B clients. See more in our portfolio.
Get in touch with us today if you are looking to outsource your CMO. With a full team behind you, your organization can start to see a significant impact in business growth.
