Philip Jones, Author at The Marketing Blender - Page 8 of 16

email automation

B2B Content and Email Marketing Blender B2B Marketing Blogs

5 email triggers to make automation work harder for B2B marketing

Make email marketing efforts more efficient with 5 types of automated emails that move prospects…

Philip JonesOctober 7, 2019

ppc campaigns

B2B Digital Marketing Blender B2B Marketing Blogs

See how PPC campaigns drive dramatic results for this B2B manufacturer

The power of PPC campaigns drive traffic and leads for B2B companies.

Philip JonesSeptember 27, 2019

budget

Budgeting and Marketing ROI

How to calculate and allocate your marketing budget for the next fiscal year in 2020.

It never fails. In Q4, two different phenomena hit marketing departments—either belts get tightened or…

Philip JonesSeptember 23, 2019

structure messaging

B2B Messaging Blender B2B Marketing Blogs Brand Messaging

How to structure your messaging to increase sales.

The most compelling language you can use to sell focuses on the pain points of…

Philip JonesSeptember 12, 2019

buyer personas b2b sales

B2B Digital Marketing Blender B2B Marketing Blogs Marketing Plan

How to create buyer personas to boost B2B sales

The best way to maximize your digital marketing investment is to properly target the right people…

Philip JonesAugust 20, 2019

B2B email drip campaigns

B2B Content and Email Marketing Blender B2B Marketing Blogs

5 types of B2B email campaigns that deliver results

A drip campaign is a series of emails that are sent automatically on a set…

Philip JonesAugust 14, 2019

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