Philip Jones, Author at The Marketing Blender - Page 9 of 16

B2B digital marketing

B2B Digital Marketing Blender B2B Marketing Blogs

What are owned, earned and paid B2B digital marketing assets?

In today’s B2B digital marketing landscape, the media available fall into three categories: owned, earned…

Philip JonesAugust 14, 2019

B2B

B2B Marketing Strategy Blender B2B Marketing Blogs

The difference between a B2B marketing strategy and a B2B sales strategy

No matter what business you’re in, you need to fully understand the purpose and differences…

Philip JonesJuly 16, 2019

Digital Marketing

B2B Digital Marketing Blender B2B Marketing Blogs

2019 Mid-year Digital Marketing Quick Guide

Digital marketing is still the biggest opportunity for B2B companies. But it can be overwhelming…

Philip JonesJuly 1, 2019

B2B sales cycle

B2B Marketing Strategy Blender B2B Marketing Blogs

How to map and optimize your B2B sales cycle

For your B2B marketing to be truly effective, it must align with your real-world sales…

Philip JonesJune 10, 2019

sales vs marketing

Blender B2B Marketing Blogs

Sales vs. Marketing: how to stop the fight that hurts B2B growth

So why do B2B sales and marketing teams seem to face off so often? Aren’t…

Philip JonesJune 7, 2019

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