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Employee Retention Strategies That Save You From a Quarter Million Dollar Mistake Blender B2B Marketing Blogs

Employee Retention Strategies That Save You From a Quarter Million Dollar Mistake

Effective employee retention strategies start with a hard truth: losing an employee costs far more…

Kylie ScarboroughJuly 7, 2026

Sales and Marketing Alignment: Why It Starts With Defining “A Lead” Blender B2B Marketing Blogs

Sales and Marketing Alignment: Why It Starts With Defining “A Lead”

Sales and marketing alignment tends to fall apart over something much smaller than strategy. Ask…

Kylie ScarboroughJune 29, 2026

How to Build High-Performing Teams in the Age of AI Blender B2B Marketing Blogs

How to Build High-Performing Teams in the Age of AI

Can AI build a high-performing team for you? No. We recently sat down with Brooke…

Kylie ScarboroughJune 23, 2026

B2B Marketing Strategy, AI, and the Metrics That Actually Matter Blender B2B Marketing Blogs

B2B Marketing Strategy, AI, and the Metrics That Actually Matter

What separates a B2B marketing strategy that drives growth from one that just drives activity?…

Kylie ScarboroughJune 2, 2026

What AI in the Workplace Really Means for Your Team and Culture Blender B2B Marketing Blogs

What AI in the Workplace Really Means for Your Team and Culture

What does AI in the workplace actually change - and what stays the same? The…

Kylie ScarboroughJune 2, 2026

Brand Strategy vs Visual Identity: What Most Companies Get Wrong Blender B2B Marketing Blogs

Brand Strategy vs Visual Identity: What Most Companies Get Wrong

A strong brand strategy is one of the most valuable assets a company can build…

Kylie ScarboroughMay 18, 2026

Client Experience Events: How to Plan Events That Build Trust and Drive ROI Blender B2B Marketing Blogs

Client Experience Events: How to Plan Events That Build Trust and Drive ROI

Client experience events are one of the most powerful tools in B2B marketing - but…

Kylie ScarboroughMay 6, 2026

B2B Event Marketing Strategy: How Events Build Trust With Your Customers Blender B2B Marketing Blogs

B2B Event Marketing Strategy: How Events Build Trust With Your Customers

A strong B2B event marketing strategy answers a question every leader eventually asks: do we…

Kylie ScarboroughApril 30, 2026