B2B Marketing StrategyBlender B2B Marketing Blogs How to map and optimize your B2B sales cycle For your B2B marketing to be truly effective, it must align with your real-world sales…Philip JonesJune 10, 2019
B2B Social MediaBlender B2B Marketing Blogs How important is LinkedIn in B2B marketing? We’re putting our money where is our mouth is — on LinkedInPhilip JonesJune 7, 2019
Blender B2B Marketing Blogs Sales vs. Marketing: how to stop the fight that hurts B2B growth So why do B2B sales and marketing teams seem to face off so often? Aren’t…Philip JonesJune 7, 2019
Blender B2B Marketing BlogsBudgeting and Marketing ROI What Revenue Triggers Can You Pull TODAY to Boost Sales? To maximize healthy growth, you need to predictably increase revenue. Generally, there are eight revenue…Philip JonesMay 28, 2019
Blender B2B Marketing BlogsMarketing Plan The 7 phases of the B2B sales process you must optimize to grow Your marketing should support these key phases of the B2B sales cycle.Philip JonesMay 13, 2019
B2B MessagingBlender B2B Marketing Blogs How to Create an Unbeatable B2B Messaging Framework You should structure your pitch to parallel the way the brain filters and prioritizes information.…Philip JonesApril 23, 2019
Blender B2B Marketing Blogs What are the right B2B KPIs to optimize marketing and sales? To set yourselves up for success, pick a few key metrics that are actionable and…Philip JonesApril 22, 2019
Blender B2B Marketing BlogsMarketing Plan How to map your B2B sales cycle to boost growth With a clear picture of every action your sales team takes to close a deal,…Philip JonesApril 17, 2019