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OUR SERVICES

Marketing Services + Outsourced Marketing Teams

CAPABILITIES

At Blender, we focus on mastery in the areas of marketing that match the needs of today’s B2B companies. Delivering these capabilities on a fractional basis with our CMOs and team gives B2B companies a superior experience with access to a deep bench of skills and expertise.

CONFIDENCE

Our CMO-Led Creative Teams Deliver High-Performance Marketing

Branding | Design | Digital Marketing | Copywriting | Advertising | Photography | Videography

Marketing SHOULD have an impact on business growth. This only happens with a highly structured approach to marketing anchored in strategy and diligent modernizing of best practices. Below are areas where we build and strengthen our clients’ business development system.

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B2B BRANDING

B2B Branding

Branding | Design | Digital Marketing | Copywriting | Advertising | Photography | Videography

  • Brand Strategy
  • Messaging
  • Brand Identity
  • Logo Design
  • Style Guides
  • Websites
  • Presentations
  • Proposals
  • Photography
  • Videography
  • Mission, Vision, Values
  • Talent Branding
  • Culture Communication

DIGITAL MARKETING

Digital Marketing

A system and a ecosystem to maximize your sales qualified leads

Digital marketing encompasses EVERY touchpoint for your target personas wherever they go online. Our goal is to build your marketing ecosystem and support your revenue growth efforts with the right mix of digital tactics tied into a larger brand building and lead gen strategy.

  • SEO
  • Digital Marketing
  • Social Media
  • Website Optimization
  • Campaigns and Marketing Funnels
  • YouTube growth
  • Podcast
  • CRM and Marketing Automation
  • Email Nurture

CONTENT

Content Marketing & Automation

High value content to convert interest into inquiry

  • Copywriting
  • Blogs for SEO visibility
  • Articles for industry publication
  • White papers
  • Reports
  • Guides
  • Ebooks
  • Podcasts
  • Video content
  • Social media content
  • Email content marketing
  • Technology Optimization

DESIGN

Design

Our creative team has decades of experience adding sizzle to B2B brands. We specialize in eye-catching design and copy that converts. Our graphic design services include developing your Brand Identity and executing it across all your B2B marketing collateral and platforms. Our copywriters create a consistent brand story and choreograph your messaging across your Marketing and Sales materials for maximum impact.

Brand Identity

  • Logos
  • Style Guides
  • Mood Boards
  • Iconography
  • Typography
  • Social branding

Web Design Services

  • Design
  • Development
  • Photography
  • Videography

Print Collateral

  • Banners
  • Signage
  • Brochures
  • Business cards
  • Promotional products
  • Packaging

COPYWRITING

B2B Copywriting Services

  • Website copy
  • Ad copy
  • Landing pages
  • Sales collateral
  • Product “one pagers” or sell sheets
  • Brochures
  • Pitch decks
  • Demo scripts
  • Case studies
  • Email campaigns

HIGHER LEARNING

Training, Coaching, and Workshops

Our CMOs help grow marketing leaders, teams, and scalable systems.

Examples of Training and Mentoring Topics

  • Marketing for Revenue Growth
  • Presentation Psychology
  • Clarifying Marketing ROI
  • Sales and Marketing Alignment
  • Positioning and Differentiation
  • Making the Most of Your Marketing Budget
  • Developing a Marketing Plan & Execution Roadmap
  • Building a Marketing Team
  • Keeping Marketing Projects on Track
  • B2B Social Media Marketing
  • CEO Speaker Training
  • Maximizing Organic and Paid SEO
  • LinkedIn Marketing & Social Selling
  • Messaging that Shortens the Sales Cycle