BLENDER
Hire a Fractional CMO to Drive Strategic Growth for Your B2B Company
At The Marketing Blender, we specialize in providing outsourced CMOs who work FAST to find the best path to revenue and move your company toward results and marketing ROI.
We offer marketing consulting AND execution!
Better Revenue | Brand Reputation | Business Resilience
Our fractional CMOs help you build a strong marketing strategy and execute for REAL results. In our world, a marketing plan must be tied to ROI for your business. Positioning. Scaled Growth. Talent Attraction. Valuation. Profit. We aren’t afraid to have the revenue impact conversation. In fact, we insist on it.
What Is a Fractional Chief Marketing Officer?
A fractional Chief Marketing Officer is an experienced marketing executive with a proven track record for growing companies, but doesn’t require the overhead of a full-time CMO salary and benefits package.
For a fraction of the cost, a fractional CMO gives your business access to top level expertise without the fixed cost of an annual six figure salary. It’s a scalable marketing leadership that is right-sized for your budget and business stage.
How is a fractional CMO different than a traditional marketing agency?
A fractional CMO is a marketing strategist who provides expert guidance and tactical execution as needed or part-time. This stands in contrast to a traditional marketing agency, which typically requires a long-term commitment and focuses on delivering services rather than outcomes.
When should your company look for a fractional CMO?
A fractional CMO is a great option for companies that need experienced marketing guidance without the full-time commitment or cost. If your company has limited resources, hiring a fractional CMO on an as-needed basis can be beneficial because it gives you access to the right expertise and advice at an affordable rate.
How much does a fractional CMO cost?
The cost of a fractional Chief Marketing Officer (CMO) can vary greatly depending on the size and scope of the project. Generally, however, rates range from $175 to $275 per hour for a mid-level fractional CMO. For larger engagements or more specialized roles, you may find that some firms charge higher rates.
What does a fractional CMO do?
A fractional CMO, also known as a virtual or part-time CMO, is an experienced marketing executive who provides strategic and tactical brand leadership on an interim basis. A fractional CMO will help you create a strategy for short-term success while keeping your long-term goals in mind.
How We Start Making IMMEDIATE Impact for Your Business
Deep Dive Your Target Market – Uncover Their Psychological Triggers and Determine WHERE to Reach Them with the TRUTH about Your Brand
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Design a STRATEGIC Marketing Plan Prioritized around Fast Wins, BIG Impact, and Long Term Resilience – Aiming Your Budget at the Right Things
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Build a Realistic Execution Roadmap and Launch Marketing Tactics for Rapid Optimization, Tracking, and ROI
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Here are our specialties as fractional Chief Marketing Officers
- Growth Strategy
- Sales Process Optimization
- Positioning
- Messaging
- Return on investment
- Increasing Valuation & Exit Planning
- Revenue Strategy
- Demand Generation
- Lead Generation
- Merger and Acquisition
- Talent Branding and Attraction
- Customer Experience and Retention
- Internal Communications
- Market Expansion
- Go-to-Market Plans and Launches
- Team Develoment and Hiring
Industries We Serve
Our CMO team works with business-to-business companies in both the small and mid-markets. Industrial, manufacturing, technology, construction, healthcare, and professional services are all industries where we’ve made a mark helping clients bring in billions in revenue over the past 10 years.
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Private Equity
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Technology
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Manufacturing
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Saas
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Professional Services
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Financial Services
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Education
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Industrial
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Healthcare
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B2B2C
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Distributor & Channel Partner Marketing
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Why Work with an Outsourced CMO?
If you want to do marketing but you don’t have a STRATEGY, you need a CMO now. Here are some of the benefits of hiring a fractional CMO from The Marketing Blender.
- Focused 100% on Revenue and Impact
- No Long and Frustrating Recruiting Time
- Much Less Costly vs. a Full-Time CMO
- Manages All Marketing Resources
- Can Scale Hours Up or Down as Needed
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- Mentors Your In-House Marketers
- Aligns with Sales around Business Goals
- Oversees Budget & Spend
- Builds Strategy & Tracks Outcomes
- Drives Execution for Results and ROI
Considering a Marketing Agency or a CMO Engagement?
Executive-level marketing leadership focuses on total impact instead of simply a specific project or campaign. Whether we are leveraging your in-house talent, our fractional team, freelancers, or 3rd party agencies, our CMOs ensure you get results, not just tactics.
Talk to Blender about Engaging a CMO
Our Fractional CMOs have deep experience across multiple B2B industries, and we collaborate across our team to ensure EVERY client gets the best outcomes possible.
