Many B2B companies balk at the idea of photography B2B marketing being important in their world. We hear comments like, ‘Why would we show pictures of our factory?’ or ‘It doesn’t matter to our customers what we look like.’ However, the truth is that great photography can make a huge impact on your B2B marketing efforts.
Seeing is Believing
In today’s world of constant visual stimulation and social media, having quality images to accompany your marketing messages is crucial. It not only captures attention, but also helps to establish trust and credibility with potential clients. Seeing is believing, and strong visuals can help convey the value and professionalism of your company.
Showcase Your Products
One of the most obvious reasons for including photography in B2B marketing is to showcase your products. Whether you’re selling industrial machinery or software solutions, high-quality photos can bring them to life for potential customers. Instead of just describing your products in text, why not show them off in all their glory? This will not only
This is dangerous and flawed thinking.
Visuals are processed by the brain 60,000 times faster than words and a 2012 study showed that 94% of people cite design as the main reason they do not trust certain websites. If that’s not enough to convince you that your images are critical, consider this: site visitors only read 28% of words of a typical (593 word) web page and you have less than 9 seconds to convince someone to remain on your site. They choose to stay based on visual messages you are sending. Only after this do they begin to pay attention to your words.
If you want people to believe you are a world-class organization, then you need to look like a world-class organization. Great photography will be transformative, not only to your image and brand, but to your bottom line as well.
But don’t take our word for it. Below are some examples of great photography in B2B marketing that has transformed our clients’ marketing message. Check them out for yourself.
Great photography in B2B marketing.
Quality images of real work increase the trust factor in B2B marketing.
