B2B Digital MarketingBlender B2B Marketing Blogs What are owned, earned and paid B2B digital marketing assets? In today’s B2B digital marketing landscape, the media available fall into three categories: owned, earned…Philip JonesAugust 14, 2019
B2B Marketing StrategyBlender B2B Marketing Blogs The difference between a B2B marketing strategy and a B2B sales strategy No matter what business you’re in, you need to fully understand the purpose and differences…Philip JonesJuly 16, 2019
Blender B2B Marketing BlogsMarketing Plan The 7 phases of the B2B sales process you must optimize to grow Your marketing should support these key phases of the B2B sales cycle.Philip JonesMay 13, 2019
B2B MessagingBlender B2B Marketing Blogs How to Create an Unbeatable B2B Messaging Framework You should structure your pitch to parallel the way the brain filters and prioritizes information.…Philip JonesApril 23, 2019
B2B Content and Email MarketingBlender B2B Marketing Blogs How to write an effective B2B positioning statement A clear and compelling positioning statement will help you focus your marketing and sales efforts.Philip JonesApril 9, 2019
Blender B2B Marketing Blogs What to Look for When Comparing B2B Marketing Companies Hiring the RIGHT Ad Agency Settles That Question Forever There are two types of B2B…Philip JonesFebruary 21, 2019
B2B Marketing StrategyBlender B2B Marketing Blogs Is It Smart to DIY B2B Advertising? It makes sense to have expert help in your B2B company rather than to DIY…Philip JonesJune 27, 2017
B2B Content and Email MarketingB2B Social MediaBlender B2B Marketing Blogs Creating Great B2B Marketing Content for Social Media, Blogs and Emails Every leader I have worked with has something important to tell their market. But getting…Philip JonesMarch 10, 2017