B2B MessagingBlender B2B Marketing BlogsBrand Messaging How to structure your messaging to increase sales. The most compelling language you can use to sell focuses on the pain points of…Philip JonesSeptember 12, 2019
B2B Messaging Product Differentiation and Effective Messaging When the roles of marketing and sales get blurred, product messaging can fail to create…Philip JonesJuly 29, 2016
B2B MessagingCompany Culture Are You Wasting Money on Trade Shows Trade shows are expensive. Sure, it’s a great opportunity to get in front of illusive…Philip JonesAugust 20, 2015
B2B MessagingBlender B2B Marketing BlogsBrand Messaging Quality and Customer Service Are Killing Your B2B Sales Messaging You are competing to be the best, right? Of course you are, but your bias…Philip JonesJuly 28, 2015