You know that social media is a powerful tool for promoting your business, but you might not know which platforms are the most effective at driving sales. While each social media platform has its own unique benefits, they’re not all laser-focused on ROI. That being said, let’s break down which social media platforms drive the most sales and why.
#1 Facebook Ads
With over 2 billion active monthly users, Facebook is by far the largest social media platform. It’s also one of the most effective platforms for driving sales. A recent study by Social Media Examiner found that 84% of businesses that use Facebook report increased traffic after starting a page, and 70% say they’ve generated new leads thanks to the platform.
Thanks to the platform’s expansive targeting options, you can make sure that your ads are being seen by your ideal customers. And with Facebook’s constantly evolving algorithm, you can be confident that your ads are being seen by as many people as possible. But perhaps the best part about Facebook Ads is that you can track your results with precision, meaning that you can always be sure that your marketing efforts are paying off.
#2 Instagram Shopping
With over 800 million monthly active users, Instagram is a force to be reckoned with. And when it comes to driving sales, it’s one of the most effective social media platforms out there. A study by Forrester found that Instagram users are 70% more likely to make a purchase based on something they saw on the platform than non-users.
This is especially true if you sell products that can be easily visualized. Thanks to the platform’s built-in shopping feature, users can browse and purchase products without ever leaving Instagram. And since users are already in a buying mindset when they’re scrolling through their feed, you’re more likely to convert them into paying customers.
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#3 LinkedIn Sponsored Content
LinkedIn may not be the first social media platform that comes to mind when you think about driving sales, but it should be! LinkedIn Sponsored Content allows you to place ads directly in users’ feeds, ensuring that they see your ad while they’re scrolling through LinkedIn. And since LinkedIn is a professional network, it’s the perfect place to promote business-to-business products and services.
A study by HubSpot found that LinkedIn generates 80% of all social traffic to B2B websites and blogs—so if you’re selling products or services to other businesses, LinkedIn is definitely worth your time.
While there are countless social media platforms out there, these three are the clear leaders when it comes to driving sales. So if you’re looking to generate more revenue for your business, make sure to incorporate Facebook Ads, Instagram Shopping, and LinkedIn Sponsored Content into your social media strategy.
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