BLENDER
Creative that Enriches Everyday Life
Play is not only our creative drive, it’s a fundamental mode of learning.
Fractional CMO | Re-Brand + Website | Social Media | Lead Gen | Referral Marketing
New Life CFO
Reaching the C-Suite to discuss highly sensitive information is no small task, but New Life CFO is exceptionally talented at breathing new life into people, processes, and profits. Blender has been their fully-outsourced marketing team for years, assisting them with consistent lead-gen that has helped them maintain their aggressive growth goals. Their brand equity, SEO reach, and proactive strategy continues to maximize their ROI helping them to expand their profitable growth and build their team.
Website Redesign | Brand Message Playbook | Copywriting | Photography
Merriman Anderson Architects
A prestigious architectural firm, MAA needed a design that honored their culture and passion for revitalizing cities and communities across the U.S. With decades of projects to highlight and a compelling story to tell, the MAA team came to Blender to showcase what makes them stand out as a brand of incomparable stature in a highly competitive market. A full reinvention of their website including custom photography and videography ensures that Merriman Anderson is truly seen.
Fractional CMO | Brand Messaging & Identity | Website Design | Thought Leadership | Web Traffic | Case Studies
Synergy Resources
After nearly 30 years in business Synergy Resources had a phenomenal track record for successful ERP implementation in the manufacturing sector. However, the company’s branding didn’t reflect their true value, and website shortfalls were making it hard to capture opportunities. Blender helped this client nail their brand messaging, rebrand the home page & key marketing collateral, revamp site UX, build interactive chatbot scripts, optimize SEO across core pages, and support marketing efforts across 4 divisions. As a result, the website became the company’s strongest lead source for the first time ever. Previously untapped opportunity was also created by defining the company’s “big idea”, crafting thought leadership content, and sourcing speaking opportunities for the CEO to reach a new audience.
Fractional CMO | Brand Messaging & Positioning | Lead Generation
Lilly Works
LillyWorks is a B2B software company with a solution that solves the late problem in manufacturing and makes OTD the norm. Before working with Blender, unclear market positioning was killing their ability to differentiate from traditional scheduling software. Repositioning around methodology first and technology second transformed their messaging and captured the attention of their market. Lead generation strategy and execution created a strong pipeline to consistently deliver new revenue opportunities.
Website Design | Case Studies | Marketing Strategies
Active Cypher
Returning privacy to the digital world is a tall order, but it’s one that Active Cypher is fulfilling with a completely new take on Data Loss Prevention. Penetrating the noisy cybersecurity market with a fresh solution and carving out a strong position in a misunderstood market meant nailing down a crystal clear message and shaping the brand to properly represent the expertise of this exceptionally qualified team. A rapid, high-impact engagement for this fast-paced startup included brand messaging, strategy, and identity.
Fractional CMO
Moser Roofing
Commercial roofing is an intense and highly competitive market. Often, the decision makers seek to commoditize the providers to focus on price. Moser came to The Marketing Blender to clarify their message and market strategy to better leverage their excellence for accelerated growth and profit. Moser Roofing Solutions grew 15% from 2020 to 2021, 50% in 2022, and continues to grow predictably and sustainably with Blender’s support.
Fractional CMO | Outsourced Marketing Team | Social Media | Branding | Talent Attraction
Ameritex Pipe & Products LLC
A visionary company in a historic industry, Ameritex Pipe & Products LLC needed to message their differentiators to the municipalities and general contractors in their markets, in addition to prospective employees to keep up with their expansion plans. Working closely with their full leadership team across all divisions and functions (sales, marketing, HR, new products, and operations), Blender has helped showcase their powerful culture and big passion, since their inception, to build a powerful brand strong enough for largest precast producer in the state of Texas.
Fractional CMO | Outsourced Marketing Team | Digital Lead Generation
Lone Star Hazmat
Lone Star Hazmat Response first came to The Marketing Blender to develop the strategy that would help them to aggressively scale their growth. Upon closer inspection, Blender uncovered lacklaster results in their current digital marketing management and took over the lead generation, including listening to the quality of calls to maximize the ROI and closing rate of leads. Lone Star grew +40% from 2020 to 2022 (3x their revenue) and continues to grow, scale, and expand geographically with Blender’s support.
Digital Marketing | PPC | Lead Generation | Organic SEO
PondMedics
This family of brands in the pond dredging and maintenance industry was seeking to take its website and digital presence from anonymity to front and center. The goal? Driving new business across the company’s pond & fountain management, engineering consulting, and aquatic vehicle sales. With an integrated blogging and PPC strategy, Blender’s digital marketing team delivered a 50X increase in web traffic over 1 year, along with monthly lead generation that translates to 100s of thousands in new opportunities from previously untapped markets.
